venerdì 9 dicembre 2011

WOK STORE choose Cristophe Lemaire


Christophe was born in Besancon, France in 1965.
The designer was at the head of the department of haute couture and pret-a-porter
of Christian Lacroix before deciding to create his own label in 1990.
Then, after Spring and Summer Collection 2002, he has been chosen creative director of Lacoste as Giles Rosier’s successor.
The main task the stylist received was to develop a new image of the company to attract new and younger buyers without losing old ones.
And as all his collections had been a total success since 2002, Lacoste made a right choice.
Lemaire presented a new men’s wear collection for Spring/Summer 2004 in 2003. The line had a commercial success and was oriented on average buyer.

The Cristophe Lemaire look is Prep-school-meets-Crayola on the runway. With an emphasis on color, those sporty tennis skirts, collegiate sweaters, and of course, piqued polos come in hues for anyone’s fancy.
Christophe Lemaire, designer of French sportswear brand Lacoste, replace Jean-Paul Gaultier as its women's fashion designer.


At wok-store, you can find a selection of garments of AW11 Christophe Lemaire collection.